Good Data?

I was taking a look at a LinkedIn discussion on the best ROI for BI software. There are a lot of good suggestions there, some of which I hadn’t heard about.

One of those is Good Data. It’s not “real BI” – just a simple web, and free, web app that performs some basic analytics.

That impression is reinforced if you watch the “Analyze” video (below). Quite frankly, the software looks to be little more than a crippled version of an Excel PivotTable. What is most curious, however, is the complete absence of any reference to PivotTables in the description.

Of course, it “looks” like a classic “Web 2.0” company, just from the site design. The formula of many Web 2.0 companies seems to be “Offer basic features for free, and enable sharing.” So the advantages of Good Data over even something as basic as Excel is the ability to operate from the web, and share with colleagues.

Still, I can’t say I see the appeal – I’d rather have Excel.

You can watch the video yourself.

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